Types of Metrics in Google Analytics and GA4 Check out our free, customizable web analytics dashboard templates and start tracking website traffic, engagement, and more. GA4 introduces new metrics like Engaged Session (counting sessions meeting specific criteria), Average Engagement Time per Session (measuring time spent on a specific page), and Engagement Rate (Engaged Sessions divided by total sessions), which were not available in UA.Īt the same time, Bounce rate, which was prominent in Universal Analytics, is absent from GA4.Įxpert Insight: If you find GA4’s interface confusing, you can streamline the way you track all these metrics with Databox. When you switch to GA4, you’ll also notice some new metrics are available, and some are missing, due to the new way the tool approaches data.
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